Startup pitch

Campus Startup Night 2024

Werkraum, THWS. With my team, Proximity Sensor, I pitched a low-cost collision-warning retrofit for older cars that have no driver-assistance systems. It was built on my ML Automotive Safety prototype.

Most cars on the road will never get a factory collision-warning system. The idea: bolt one on.

Rear-end collisions are among the most common crashes, and they often come down to reaction time. New cars ship with forward-collision warning, but older vehicles don't, and a factory upgrade isn't an option. My idea was a retrofit kit: a camera running YOLOv8 plus an ultrasonic sensor. It estimates the distance and closing speed of the car ahead, then shows a green, yellow or red alert when you get closer than a safe braking distance.

Werkraum is the THWS start-up community. I've been an active project member since October 2023, working on startup ideas and team-based innovation challenges.

Aditya pitching on stage at Campus Startup Night 2024
On stage at Campus Startup Night 2024
01 · Problem

Old cars, no ADAS

Millions of vehicles have no forward-collision warning, and rear-end crashes are often decided by a second of reaction time.

02 · Solution

A bolt-on safety kit

Camera + ultrasonic sensor + microcontroller that warns before the gap becomes unsafe.

03 · Technology

YOLOv8 + sensor fusion

Vision estimates distance from box width. Ultrasound measures the gap directly. The Berkeley PATH model sets the warning distance.

04 · Why it matters

Affordable safety

Safety for the cars that need it most, without buying a new car.

Team Proximity Sensor preparing the pitch canvas at THWS
Team Proximity Sensor building the pitch canvas
Ultrasonic collision-warning prototype with LEDs
The ultrasonic prototype behind the pitch

The night was structured around a pitch canvas: problem, product, demo, what's unique, business model, story and "why you".